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How to Master Local SEO for Doctors Bangalore: Dominate “Near Me” Searches in 7 Steps

Local SEO for doctors in Bangalore

Local SEO for doctors in Bangalore is no longer optional when 88% of patients searching for a local health provider on mobile contact a clinic within 24 hours. Yet, over 75% of users never scroll past the first page of search results, meaning your clinic remains invisible to prospective patients if you’re not ranking high.

We’ve created this practical guide to help you become skilled at SEO for doctors through seven applicable steps. You’ll learn how to rank your medical practise on Google Maps and dominate local searches in Bangalore. This starts with optimising your Google Business Profile and building a solid clinic SEO strategy.

Local SEO for doctors in Bangalore

Step 1: Set Up and Optimise Your Google Business Profile

Your Google Business Profile serves as the foundation of local SEO for doctors in Bangalore. You surrender control of how patients find and notice your practise online without claiming and managing this profile. Google allows the public to suggest edits on unclaimed listings. Incorrect hours, services, or contact details can appear without your knowledge.

Claim and verify your clinic listing.

Visit google.com/business and sign in with your Google account. Search for your practice name in the search bar. Select it and click ‘Claim this Business’ if your clinic appears in the results. You’ll create a new one by providing simple information about your practice if no listing exists. Verification establishes ownership and makes your profile trustworthy. Google determines verification methods based on your business type, region, and available public information. You cannot choose your preferred method. Several options exist depending on what Google offers for your specific listing.

Postcard verification remains the most common method for new practises. Google mails a postcard containing a five-digit code to your clinic address. Enter this code on your Business Profile to confirm your location once received. Most codes arrive within 14 days. Phone or text verification provides instant confirmation through a call or SMS to your registered business number. Interactive Voice Response systems cannot receive these codes. A person must answer the phone or access text messages.

Email verification sends a code to your registered email address. Video verification requires you to upload a recording showing your practice location, signage, and equipment. Approval takes up to five days. Live video call verification connects you with a Google representative who guides you through real-time verification. Show outside signs, nearby businesses, branded equipment, or access to employee-only areas during this call to prove you manage the practise. Practises with verified websites through Google Search Console may qualify for instant verification. Google reviews your information after you complete verification steps. This can take up to five business days. You’ll receive a confirmation email once approved.

Google My Business - SEO for Local Business

Complete all profile sections with accurate NAP details

NAP consistency determines how well search engines trust your practice information. Your Name, Address, and Phone number must match across your Google Business Profile, website, and every directory where your clinic appears. Inaccuracies trigger suspensions or penalties that damage your clinic’s SEO strategy.

Enter your complete operating hours and special hours for holidays. Specify your practise category (Family Medicine, Paediatrician, Cardiologist) to help Google identify your speciality. Write a concise description of your practise that explains your services and expertise without marketing language. The built-in service menu lets you list specific offerings. This boosts patient expectations and addresses their concerns before they contact you.

Add your website URL and ensure it links to a functional, mobile-friendly page. Each location requires its own verified profile with unique contact details if you maintain multiple practice locations across Bangalore. Profiles showing current hours, practitioner availability, and clear services rank better and convert more because they signal active management to both Google and patients.

Add high-quality photos of your clinic and staff

Patients trust what they see. Visual content builds comfort and helps prospective patients visualise their experience before visiting. Photos must meet specific standards to appear on Google. File sizes should be between 10 KB and 5 MB in JPG or PNG format. The recommended resolution is 720 pixels tall and 720 pixels wide, with a minimum of 250 pixels in both dimensions.

Upload an exterior photo showing your building entrance to help patients recognise your practise when they arrive. Include images of your waiting areas, consultation rooms, and reception to create a welcoming impression. Photos of your healthcare team showcase professionalism and add a personal touch. Display any certifications or awards to establish credibility.

Images should be in focus, well-lit, and represent reality without filters or alterations. Avoid stock photography. Patients should see the actual environment they’ll encounter when they view your listing. Upload photos of modern equipment and clean exam rooms to convey a professional environment. Google reviews each image to ensure it meets policy guidelines after uploading. This review takes 24 to 48 hours before photos appear on your Business Profile.

Set a cover photo at the top of your profile that best represents your practise. Add a logo to help patients recognise your brand across Google services. Ensure you’ve entered all necessary information for your logo to appear. This includes name, valid address, categories, phone number, and opening hours. Update photos every few months to show your practise remains active and current.

Enable messaging and appointment booking features

Activate messaging through your Business Profile dashboard to let patients contact you from search results. Choose between WhatsApp and text message options. Add your click-to-chat URL for WhatsApp. Provide a phone number capable of receiving SMS for text messaging. Only the text message option displays to patients if you add both options.

Set an automated welcome message and ensure someone responds within 24 hours. This direct communication channel converts interest into appointments by reducing friction in the patient’s trip. Patients with quick questions receive answers without navigating away from their search results.

Add appointment booking links that direct patients to your website’s online scheduling functionality. This integration works through the third-party Reserve with Google providers. Select Bookings from your Business Profile, choose Get started, and select your preferred provider. Your booking provider appears on your profile within one week. Patients can then schedule visits easily. This reduces the steps involved in booking and improves conversion rates by providing a direct path to care.

Step 2: Target Bangalore-Specific Keywords

Ranking your practice requires understanding exactly how patients search when they need medical care. Most people searching for healthcare providers use location-specific terms, with 46% of all Google searches seeking local information. The keywords you target determine whether your clinic appears when someone in Koramangala searches for a cardiologist or when a parent in Jayanagar looks for a paediatrician.

Research local search terms patients use

Start your keyword research by identifying your core medical services and noting various ways patients might describe them. A dermatologist might be searched using technical terms like “dermatitis treatment” or common phrases like “eczema relief”. Both variations matter because different patients use different languages when seeking care.

Google Keyword Planner provides the most direct path to understanding what your potential patients actually search for. Enter your speciality, website and city to receive a list of relevant keywords divided into topic areas, average monthly searches for each keyword and how competitive those terms are in your area. This data reveals not just what patients search for but how often they search and how many other practises compete for those same terms.

Search intent determines each keyword’s value. High-intent keywords show patients ready to book appointments and have specific service-based and location-based searches like “chemical peel in Bangalore” or treatment-related queries like “Botox for smile lines”. These convert better than medium-intent keywords where patients compare options, such as “best veneers for crooked teeth”. Low-intent keywords reflect early research stages with symptom-based searches like “why does my tooth hurt”. Target high-intent keywords first to capture patients ready to schedule consultations.

Long-tail keywords prove especially valuable for SEO for doctors despite lower search volumes. Phrases like “female paediatrician speaking Kannada in Indiranagar” or “cardiologist accepting new patients with evening hours” attract fewer searches but indicate higher intent to book. Patients using these specific phrases know exactly what they need.

Beyond obvious keywords, find implicit local keywords by using location modifiers in your research. List location terms like city name and neighbourhood name that serve as keyword modifiers. After that, analyse what your nearby practises rank for by searching a local keyword in Google to identify them, then use competitor analysis tools to find keywords they rank for, but you don’t. Review untapped keywords where others rank, but you don’t appear. Google Autocomplete provides free insights into actual patient searches. Type your speciality plus “in Bangalore” and observe what phrases appear. The “People Also Ask” section reveals related questions patients search for. These autocomplete suggestions and questions reflect real search behaviour in your area.

Keyword Analysis

Use neighbourhood names in your keywords

Bangalore spans multiple distinct neighbourhoods, each with its own search patterns. Patients rarely search for “cardiologist in Bangalore” when they mean “cardiologist in Whitefield” or “cardiologist in HSR Layout”. Broader city-level keywords yield national results dominated by large hospital chains. In contrast, neighbourhood-specific terms connect you with patients in your actual service area. Search terms vary from one community to another, making neighbourhood-specific keyword research essential. Someone in Malleshwaram might search differently than someone in Electronic City, using different landmarks or local terms. Understanding these nuances improves your visibility among the patients you serve.

To name just one example, instead of targeting just “eye exams”, focus on “eye exams in Jayanagar” or combine your speciality with specific areas. If your practice serves multiple Bangalore neighbourhoods, create dedicated location pages for each service area with unique local content addressing that specific community. Each page should incorporate that neighbourhood’s name throughout the content, in headings and in meta descriptions naturally.

Optimise for ‘near me’ search queries

Understanding ‘near me’ searches requires recognising that this phrase functions as an algorithmic element rather than literal text to stuff into your pages. Google uses device location to serve nearby results. When someone searches “cardiologist near me”, Google interprets this as “cardiologist + user’s current location”. Voice search drives many of the ‘near me’ queries. Patients ask Siri or Alexa conversational questions like “where’s the closest urgent care” rather than typing keywords. Voice search optimisation means using natural, conversational language that matches how people speak. Add question-based keywords in your content that address common patient queries.

Ground your ‘near me’ optimisation in a hyperlocal context by incorporating major locations and landmarks. Rather than only optimising for generic “near me” terms, specify proximity to recognisable places like “near Cubbon Park”, “near MG Road Metro Station” or “near Brigade Road”. This hyperlocal approach tends to boost organic rankings more than targeting “near me” alone.

Your website should have clear location information on your homepage, contact page and footer. Your city and neighbourhood should appear in your content where relevant, naturally. As long as your NAP details remain consistent and your Google Business Profile is optimised fully, your practise becomes eligible to appear for ‘near me’ searches from patients in your vicinity. The combination of technical optimisation, localised content and a strong Business Profile positions your clinic SEO strategy to capture these high-intent local searches.

Step 3: Build Location Pages for Different Bangalore Areas

Multiple clinic locations require individual landing pages rather than separate websites. This approach strengthens your clinic’s SEO strategy. It consolidates authority under one domain and allows you to target different Bangalore neighbourhoods. Each location page must contain unique, substantive content that reflects its specific community and addresses local patient needs.

Create separate pages for each service area

Create a parent location page that sits in your website’s top navigation menu. This central hub lists all your clinic locations across Bangalore and links to dedicated subpages for each area. You operate in Indiranagar, Koramangala, and Whitefield? Your parent page displays all three locations with brief descriptions and clear links to their individual pages. This structure allows Google crawlers to index your locations while concentrating your link-building efforts on a single URL that distributes authority to each location page.

Each location page requires a minimum of 500 words of original content. Write unique descriptions that explain why you opened in that particular neighbourhood. Discuss local health trends you’re addressing and your community involvement. A Jayanagar location page might discuss serving families in the area for a decade. It could address seasonal respiratory concerns common in South Bangalore or mention sponsoring health camps at nearby schools. Avoid duplicating content across location pages. Google penalises similar text that appears on multiple URLs.

Structure your URLs to signal location relevance. Use formats like ‘yourpractice.com/locations/indiranagar-clinic‘ or ‘yourpractice.com/indiranagar-cardiologist‘ rather than generic ‘location-2’ paths. Incorporate city and neighbourhood keywords into your page titles, headings, and meta descriptions. Each location page should feature which doctors practise at that specific clinic for ranking your medical practise Google Maps listings. Include their schedules and specialisations. Patients who search for a specific doctor or speciality at a convenient location need this information right away.

List the services available at each location. Not all clinics offer the same services, and patients need confirmation before scheduling. Link each service to its dedicated subpage, where you can provide detailed information enriched with media and testimonials. Feature patient reviews and success stories specific to that location. Include the patient’s neighbourhood in testimonials to strengthen local relevance if possible. Add schema markup to your location pages so Google can extract structured data for local search results. Include your canonical tag to prevent duplicate content issues. Internal links connecting to doctor profiles and speciality pages improve your site’s authority. They reduce bounce rates by keeping patients engaged longer.

How to Identify Zombie Pages on Your Website

Add embedded Google Maps to location pages.

Embed an interactive Google Map showing your exact clinic location on each location page. This serves multiple purposes at once. Patients visualise where you’re located, you provide confirmation of proximity, and you send additional location signals to search engines. The Maps Embed API makes embedding through iframes with configurable URLs possible. Maps must maintain a minimum size of 200 pixels by 200 pixels, though larger maps prove easier for visitors to interact with.

Use the place mode to display a map pin at your clinic’s specific address. Set your iframe’s width and height attributes to suit your website design. Typically, 450 pixels wide by 250 pixels tall or larger works well. Position the embedded map near your appointment request buttons or phone numbers so patients can take action after confirming your location.

Include local landmarks and directions

Help patients understand your location within Bangalore’s context. Describe your clinic’s position relative to prominent landmarks and major roads. A Koramangala practise might specify being located in the Forum Mall complex. It’s opposite Sony World Signal and 500 metres from the Koramangala Metro Station. Reference nearby establishments that serve as visual markers for first-time visitors.

Provide detailed directions from major Bangalore landmarks that patients use as reference points. Include routes from MG Road, Cubbon Park, or Bangalore International Airport, depending on your location. Add information about parking availability and public transportation access. These practical details reduce patient anxiety about finding your clinic and demonstrate you understand local navigation challenges. Place a ‘Get Directions’ button alongside your embedded map to simplify the planning process for prospective patients.

Step 4: Get Listed on Local and Medical Directories

Patients find healthcare providers through specialised medical directories and local business platforms that go well past Google. These directories often appear on the first page of search results and multiply your visibility opportunities. A well-managed presence across relevant directories strengthens your clinic’s SEO strategy. It provides patients with multiple pathways to find your practise.

Register on Practo, Justdial, and Sulekha

Practo operates as the main healthcare discovery platform where patients search for doctors, read reviews, and book appointments. The listing on Practo comes absolutely free and is independent of other paid products. You start registration by visiting the Practo provider registration page. Enter your name, email address, mobile number, and establishment name. An OTP sent to your mobile number verifies your original contact details.

You’ll select between two profile types depending on your role. Medical practitioners start by entering their field of study and then add personal and registration details. Practo searches for existing profiles that match your information. You can claim one if it already exists. Without an existing profile, you create a new one. Your profile won’t go live until you add a clinic to it. Clinic owners should enter their clinic name, locality, and city. New profiles require document verification. You’ll need government ID proof, degree proof, registration proof, and clinic registration proof. Acceptable clinic ownership documents include clinic registration certificates, municipality waste disposal documents, sales tax receipts, or photos of your clinic signboard. Add consultant doctors who practise at your location after you create your clinic profile. Practo requires 48 hours to verify the submitted details before your profile goes live. Keep your profile active by updating changes right away. Well-updated profiles rank higher in listing order and receive more appointment bookings.

Justdial serves as another platform where Bangalore patients search for healthcare providers. Registration on Justdial allows your practise to appear when patients search by speciality, locality, or specific services. Sulekha works the same way and connects local service providers with community members who seek medical care. Both platforms allow patient reviews that build trust and shape decisions. Complete every available field in these directories. Add treatment descriptions, clinic timings, photos, and operating hours to get the most from your profile.

Local SEO and Citations for Regional Growth

Maintain consistent NAP across all listings

Your Name, Address, and Phone number must appear the same way across every directory, citation, and online mention of your practise. NAP consistency directly affects local search rankings and patient trust. 52% of people will leave a negative review after finding false or incorrect online information. Search engines use directory information to confirm your business’s legitimacy. Inconsistencies weaken that confirmation.

Businesses with inconsistent NAP data across directories experience up to 70% lower local search rankings compared to those that keep perfect consistency. Even minor variations confuse search engines. Using “St.” on one platform and “Street” on another signals separate businesses to Google’s algorithm. The same goes for abbreviating your practise name differently across directories. So choose one format for each NAP element and replicate it exactly everywhere your practise appears online.

Format your business name to match your legal registration and exterior signage. Address formatting requires attention to street abbreviations, suite numbers, and postcode placement. Phone numbers should use consistent formatting with or without parentheses, dashes, or international prefixes. The golden rule is about accuracy over creativity. Your NAP placement across Google Business Profile, website header and footer, contact page, social platforms, and major directories must line up perfectly.

Focus on Bangalore-specific healthcare directories

While international healthcare directories provide value, Bangalore-specific platforms connect you with local patients who search within your service area. Regional directories understand local search behaviour, neighbourhood references, and community needs better than global platforms. Patients who search these Bangalore-focused directories show higher intent to visit practises in their immediate vicinity.

Maintain your presence on prominent healthcare directories that patients trust when researching doctors. Platforms where patients compare providers, read reviews, and verify credentials deserve your attention. Each directory requires a complete profile with accurate specialities, services offered, accepted insurance, and current availability. Regular monitoring keeps your information current as contact details, staff, or services change. Set monthly reminders to audit your top directory listings. Verify that NAP details, operating hours, and service descriptions reflect your current practise.

Step 5: Collect and Manage Patient Reviews

Patient reviews shape your online reputation more powerfully than any marketing message you create. Studies confirm that 73% of patients check online reviews when selecting a healthcare provider, and 62% consider positive reviews very important in their decision. Despite this influence, 44% of patients report never being asked for a review. These are missed chances to strengthen your clinic’s SEO strategy through authentic patient voices.

Request reviews after successful consultations

The moment right after a positive appointment offers your best chance to request feedback. Patients who express satisfaction or gratitude provide natural openings for review requests. Research shows that 72% of people asked to leave a review will do so. This transforms passive satisfaction into active endorsements that rank your medical practice’s Google Maps listings higher.

Response rates depend on timing a lot. Send review requests the same day while the experience remains fresh in the patient’s mind. Text messages achieve a 98% open rate compared to just 15-20% for emails. This makes SMS the superior channel for review requests. To name just one example, automated follow-up messages thanking patients for their visit and including a direct link to your preferred review platform remove friction and respect their time.

Train your staff to identify satisfied patients during checkout. A simple conversation asking about their experience opens the door to requesting online feedback. Make the process effortless by providing QR codes or direct links that guide patients to specific platforms. Patients need clear direction on where to leave reviews, whether on Google, Facebook, or healthcare-specific directories.

Reviews of Bhandarys Kitchen

Respond professionally to all feedback

Your reputation and local SEO depend on response timing and quality. Respond within 24-48 hours to demonstrate you value patient feedback. Notably, 44% of consumers receive no response to their reviews, and 89% consider a business’s response before making decisions. Your replies signal active engagement to both patients and search engines.

Thank positive reviewers personally while avoiding generic templates. Personalised responses build stronger relationships than copy-pasted replies. When addressing negative reviews, remain calm and empathetic. Acknowledge concerns without confirming patient details or discussing treatment specifics. Offer to move the conversation offline to resolve issues privately. This protects confidentiality while showing commitment to improvement.

Use reviews to build trust and improve rankings

Reviews function as a confirmed local search ranking factor. Google considers review quantity, quality, and recency when determining rankings. Practises with higher review volumes are seen as more trustworthy and legitimate. So a steady stream of recent reviews strengthens your SEO for doctors strategy while building credibility with prospective patients searching for healthcare providers in Bangalore.

Step 6: Create Content About Bangalore Healthcare Topics

Content creation transforms your clinic’s SEO strategy from passive listings into active patient education. Publishing healthcare content that’s relevant to your area positions you as a trusted community resource and signals topical authority to search engines. This dual benefit attracts patients searching for specific health information and improves your rankings for location-based medical queries.

Write blogs addressing local health concerns

Bangalore faces unique health challenges shaped by climate, pollution levels and urban lifestyle patterns. Write blogs addressing these specific concerns rather than generic health topics. Articles about managing respiratory issues during Bangalore’s monsoon season or preventing dehydration during summer months strike a chord more powerfully with local readers than broad wellness advice. These location-specific topics improve relevance for patients searching for healthcare information tied to their environment.

Address symptom-based queries that patients actually search. Focus on conversational questions like “What causes lower back pain after sitting for long hours?” or “How do I know if my child has an ear infection?” instead of technical medical terminology. Patients seek immediate answers to health concerns. You need to answer these questions with empathy and offer both reassurance and next steps. Use your frequently asked questions from consultations as blog topics. Transform repeated in-office queries into searchable content.

Choose the Right Content Types and Channels

Share case studies from Bangalore patients

Case studies are a great way to get records of clinical practises and serve as powerful teaching material. They show both classical and unusual presentations. Stick to facts when writing case studies. Provide a modest description of what actually happened without excessive speculation about why it happens. Your honest record of clinical events holds greater value for colleagues and patients than promotional remarks.

Structure case studies to include patient background, treatment process and outcomes with specific details about care duration and frequency. Indicate how and why treatment finished, whether you decided to terminate care or referred the patient elsewhere. Case studies add a personal, relatable element to your content marketing and showcase real outcomes. They build trust through showing expertise.

Post updates about your clinic on Google Posts

Google Posts appear directly on your Business Profile. They let you share information right from search results. Most posts stop appearing after seven days. Regular updates are needed. Post weekly to maintain brand consistency and reassure patients they’re viewing current information. Announce new services, share patient testimonials, promote health screening events or highlight clinic facilities like private parking or on-site lab services. Include keywords in your posts so Google can feature those terms in local pack justifications. Add clear call-to-action buttons and track performance using UTM parameters. This helps you understand which posts drive appointments.

Step 7: Build Local Backlinks and Partnerships

Backlinks from local websites signal to search engines that your practise maintains meaningful community relationships. This strengthens your domain authority for location-based searches. Google favours websites with high volumes of backlinks because it sees them as trustworthy and authoritative. For local SEO for doctors in Bangalore, acquiring links from Bangalore-based entities proves more valuable than national directories. These connections demonstrate genuine local presence.

Partner with Bangalore health bloggers

Relationships with local health bloggers and influencers get organic backlinks while expanding your reach to engaged local audiences. Your local authority improves a lot when these individuals share your content or mention your practise in their posts. Cooperate with bloggers on guest posts, co-created content or health education initiatives that naturally link back to your website.

Sponsor local community events

Sponsoring community events, sports teams, or charitable causes gets high-quality backlinks from event websites, local media and community blogs. Event organisers link to sponsor businesses on their websites, social media platforms and promotional content. Are competitors in your area stealing your patients? Get a free Local Search Dominance Report and see exactly how to outrank them this month. These authentic backlinks position your brand as a valued community participant while improving your clinic’s SEO strategy.

Optimize URLs and Internal Links

Collaborate with nearby businesses and organisations

Partner with gyms, pharmacies or local wellness centres to increase your online footprint through cross-promotions and guest content. Therefore, these collaborations create a network of local websites connected through mutual links and strengthen your medical practice’s Google Maps potential.

Key Takeaways

Master these seven essential steps to dominate local searches and attract more patients in Bangalore’s competitive healthcare market.

  • Optimise your Google Business Profile completely – Claim, verify, and fill every section with accurate NAP details, high-quality photos, and enable messaging features to establish trust and visibility.
  • Target neighbourhood-specific keywords – Focus on local terms like “cardiologist in Koramangala” rather than broad city searches to connect with patients in your actual service area.
  • Maintain perfect NAP consistency across all platforms – Ensure your Name, Address, and Phone number appear identically on every directory, as inconsistencies can reduce local rankings by up to 70%.
  • Actively collect and respond to patient reviews – Request feedback after successful consultations and respond professionally within 24-48 hours, as 73% of patients check reviews before choosing providers.
  • Create location-specific content addressing Bangalore health concerns – Write about monsoon respiratory issues, pollution effects, and local health challenges to position yourself as a trusted community resource.

When implemented consistently, these strategies transform your online presence from invisible to indispensable. Remember that local SEO success builds gradually through authentic community engagement and patient-focused content that addresses real healthcare needs in your specific Bangalore neighbourhoods. ## Introduction

Conclusion

You now have a complete roadmap to dominate local searches and attract more patients searching for healthcare in Bangalore. These seven steps work together to build a strong foundation for your practise’s online visibility. Success requires consistency in maintaining your Google Business Profile, creating locally relevant content and managing your reputation through patient reviews.

Local SEO for doctors isn’t a one-time task. You need to monitor your rankings and adapt to changes in search behaviour. Dedicate time each month to audit your online presence and respond to patient feedback. Are competitors in your area stealing your patients? Get a free Local Search Dominance Report and see how to outrank them this month. Implement these strategies today. Your practise will climb the rankings over time. Patient trust builds as long as you remain authentic and focused on serving your local community.

FAQs

Q1. What are the essential steps to implement local SEO for a medical practise? The key steps include optimising your Google Business Profile with accurate information, targeting location-specific keywords, creating dedicated pages for different service areas, getting listed on medical directories, collecting patient reviews, publishing locally relevant healthcare content, and building partnerships with local businesses and organisations. Consistency across all platforms and regular updates are crucial for success.

Q2. How much does professional SEO typically cost in Bangalore? Professional SEO services in Bangalore typically start from around ₹15,000 per month. However, costs vary depending on the scope of work, competitiveness of your speciality, and the agency’s expertise. Many practises find that investing in local SEO delivers strong returns through increased patient appointments and improved online visibility.

Q3. Why is SEO important for doctors and medical practises? SEO helps doctors improve their online visibility so potential patients can find them when searching for healthcare services. With 88% of patients contacting a clinic within 24 hours of a local mobile search, and most users never scrolling past the first page of results, effective SEO is essential for attracting new patients and growing your practise in competitive markets.

Q4. How can I optimise my Google Business Profile for better local search rankings? Claim and verify your listing, complete all profile sections with accurate name, address, and phone details, add high-quality photos of your clinic and staff, maintain consistent operating hours, enable messaging and appointment booking features, and regularly update your profile with posts about services and health topics. Responding to patient reviews promptly also improves your profile’s performance.

Q5. What types of content should doctors create for local SEO? Focus on content addressing local health concerns specific to your area, such as seasonal health issues or environmental factors affecting patients. Write blogs answering common patient questions, share case studies demonstrating treatment outcomes, and post regular updates on your Google Business Profile about new services, health screening events, or clinic facilities to maintain engagement and relevance.