Building a personal brand is imperative — both for your business and your personal brand. A platform that has been exploding with users is now a haven of talented individuals helping out fellow “connections” to connect with their target market. Marketing yourself or your business ensures more opportunities come your way. However, the quest of becoming a known face in this market swamped with professionals requires some doing. We walk you through a few strategies that will help boost your personal brand on Linkedin. Creating an enormous value The significance of LinkedIn is unparalleled. Creating one-of-a-kind content that caters to...
Tips to Going Viral On Instagram Reels
TikTok’s departure paved the way for Instagram’s Reels — which has allured millions into creating short videos. This form of content has now emerged as the most preferred way of sharing content and garnering the eyeballs of a wider audience. Reels’ addition to the already captivating platform — Instagram, has only strengthened the platform’s dominance. Released in the prevailing times, Reels became an overnight sensation and is now touted as the go-to platform for creators to share their work in under half a minute. However, understanding that being identified in a horde of billion-plus users is never an easy task,...
The Ubiquitous Problems of Branding & How to Solve Them
Branding does come with a fair share of highs and lows. The sole purpose of branding is to foster growth and close the gap between a brand and its target audience. However, there are more concerns that have significantly impacted small brands into becoming the next big thing. This tumultuous journey that is paved with challenges needs some understanding. Here are some commonly faced problems by brands — followed by solutions on how you can overcome them without shedding a sweat or even breaking your bank. 1. Reaching Out to The Wrong Audience The most taxing part when exaggerating your...
Simple Tips To Creating A Personal Brand on Social Media
Building relationships takes time, but the advent of social media has made it easier than ever it was. Developing a personal brand across social media platforms is a lucrative option that has significantly helped many “influencers”. These overcrowded platforms boast audiences that consume content that has a blend of creativity and uniqueness. That said, creating an image from scratch requires effort and patience. So here is a simple guide on how you can build a personal brand using social media platforms. Understanding Personal Traits Basics first — learning about our own personal characteristics is paramount before kick-starting the self-promotion activity....
Importance of Registering your Business with Google My Business
There is a significant demand for businesses to draw the attention of potential customers by sharing valuable information online. With the future of business steadily moving online, it becomes essential for business owners to use #digitalmarketing skills to the fullest. Currently, there are a plethora of ways to proliferate your business, which is either in its nascent stage or maybe you’re just unclear of how contemporary marketing works online. In this article, I’ll be sharing my two cents on Google’s own business directory ‘Google My Business (GMB)’. Without further ado, the following are a few reasons why #GMB is an essential tool in helping your local...
Starting a Business here is a checklist for Branding
Embarking into a significant period of your professional life is a road filled with obstacles. One part that is often overlooked when starting a business is: #Branding. Regardless of the size of your business, branding is one aspect that you need to pay close attention to. Branding is a vital cog in the wheel and deserves considerable attention. And for your business to have a successful launch, you must chalk out a proper branding plan. Keeping this in mind, I have carefully jotted down a list of things you need to consider before you take your business to the next level. ...
Why Digital Marketing Is Important For Small Businesses?
Often regarded as a big brands’ tool to success, digital marketing is one of the forces behind a small business. Regardless of the size and nature of the business, digital marketing is essential to every business. The well-established businesses refuse to benefit from this modern method of raising brand awareness. Although few strategies may bog you down, hiring the right kind of people for the job may take some weight off your shoulders. Digital marketing includes a set of services that a small business can benefit from in order to expand and improve its online presence. By surrounding well-thought-out strategies,...
When should you hire a Creative Agency?
Nerve-wracking and cautious — two words haunting the minds of a business owner grappling to achieve growth. Stacked with innumerable ideas but with extremely skimpy resources, #marketing your #brand might take a toll. Grabbing the eyeballs on a larger scale requires thoughtful minds with a creative knack of promoting all facets of your work. Collaborating with #creativeagencies to achieve desired results is the only way forward. Writers, creative directors, and designers; are few of those ingenious peeps behind a successful marketing campaign. Here is something, I would like to share that’ll help you understand the traits of hiring a creative...
